In Todays times advertising your business can be very expensive and lets face it sometimes it can be a huge waiste of money. This i know from my own experience. Our Goal is not to sell you any video, our goal is to sell you a video that will help you to sell your product.
The Rifle Approach
Companies spend Thousands of rands advertising in the Yellow pages, business magazines, junkmail and other print media platforms. While It is a valuable source of exposure that brings in customers, it is also a shotgun approach. Videos are the equivalent of a Rifle approach where you target your exact target market with content that is relevant to them. Combining your print media campaign with your electronic media campaign will help you to keep in touch with the techno generation of clients that is more willing to watch a 5 minute web video than they are to read a few lines of advertising that you may of spent thousands of rands on getting it printed and into the right magazine.
What are the Benefits Of A Video
A Video is updatable, when your product changes so can your video. A Video can be loaded onto your website, companies don't realize how easy a video can be intergrated into their existing website. You have heard the saying "a picture says a thousand words". Well a video consists of 25 pictures every second. You can say alot more with a video than you can with a printed advert and it is considerably cheaper, a fraction of the cost.
