Recently online videos have gained a huge amount of interest from marketing agencies as well as business owners who would like to promote their products and services online. Youtube is one of many different online websites that offer you the ability to upload your video for free and have it accessible to any one with a computer and a web connection.
This is where the concept of a Youtube campaign is born. By combining your marketing campaign together with a Youtube campaign you create a perfect storm scenario whereby you can direct online traffic to your website from your online video or visa versa.
What’s in a Youtube campaign
The most successful online videos are ones that people remember and that stand out for some reason. Humor generally plays a big part in getting your video to go viral. If you want viewers to send the link of your video to others then you must consider making it either very amusing or interesting.
How it Works
Youtube videos can either be watched online at the Youtube website or they can be embedded in your website. Each youtube video that is loaded onto Youtube receives its very own unique URL, which can be clicked on in emails or websites and it will take the viewer straight to the video on the youtube website. However you may also choose to have the video embedded in your website on a separate page for example :www.yourwebsitename.com/yourvideo/.
The idea is to have people watch your video and then they can send the link out to whoever they feel needs to also watch the video, this can all be set up from your website so that viewers will be able to enter someone’s email address and send them the link to watch the video.
As your video gains popularity more and more people will be coming to your website to watch the video and will become exposed to your brand, products and services.
Here is a youtube video campaign that we put together for an up and coming musician Shannon Hope. She wanted a Youtube campaign that directs people to her music video which was entered into a competition. The idea was to make the 4 videos and release one every week of the month to keep people interested and waiting for the next video.
Some of the more successful youtube campaigns that we have found on the net can be seen below here. The first campign is very funny and clever in that it ties together the product which is a tyre designed to be able to run while it is flat with a funny video that shows where this special ability would have helped these people.
